Working with Albert Ménès, Jakobsson&Zillén has produced strategic design packaging for the new BIO spice range La Caravane des épices, inspiring healthy cooking and ecological ingredients accessible for everyone. The displays are non-conventional in the design and message, the digital strategy is about inspiring more than pushing to purchase.
The idea is built with a playful attitude in mind and the design in combination with the touch of humour will build appeal around the new products. The theme has connections to travel with a whimsical underlying tone.
The focus has not only been on the product design, consideration went into making the product affordable but not compromise on quality.
Logo design, Visual Identity, Illustrations, Photography, Social media, Digital strategy, Art direction, Cooking :-)
